![]() As a teenager, for one of my birthdays, I asked my aunt to make me a Barney costume, so my friends and I could beat him up on camera,” Avallone said of his personal connection to the subject matter. “Barney came out on television when I was just 10 years old, and I admittedly didn’t understand him. Rob Eric, Joel Chiodi, David Collins, Michael Williams, Raymond Esposito, Wendy Greene, and Amy Goodman Kass serve as executive producers. ![]() “I Love You, You Hate Me” is executive produced and directed by Tommy Avallone and produced by Trent Johnson and Scout Productions. How Natasha Lyonne and Benjamin Bratt Went Beyond Cat-and-Mouse in ‘Poker Face’ “As it spotlights the beginnings of modern-day hate culture, this documentary traces the creation of the character and how it took a toll on the people closest to it, examining the surprising and lingering impact the ‘Big Purple Dinosaur’ left on American society.” “‘I Love You, You Hate Me’ unpacks how a children’s character who stood for inclusion, understanding, and kindness birthed a movement of anger and criticism that threatened the show, its creators, and their futures,” executive producer Joel Chiodi, head of documentaries and SVP of strategic development at Scout Productions, said. From Barney-bashing to frat parties to homicidal video games, something in American society broke into a million pieces, and it’s never been put together again…or is this just who we were all along? The two-part limited series premieres October 12 and features a deep dive into the rise and fall of Barney the Dinosaur’s furious backlash - and what it says about the human need to hate, per an official synopsis. Hit children’s series “Barney and Friends” promoted loving each other despite differences, but new Peacock docuseries “ I Love You, You Hate Me” chronicles the rising backlash to Barney’s message. But what if you just irrationally hate him? Rival Hasbro has also been hurt by weak demand for toys.Barney can be your friend, too, if you just make-believe him. The company announced disappointing earnings and sales for the holidays as well as a sluggish outlook last week and its stock plunged more than 10% on the news. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content,” said Josh Silverman, chief franchise officer and global head of consumer products at Mattel, in the release. The company said in its news release that “apparel and accessories for adult fans, featuring classic Barney, are also in development.” So for anyone who grew up on the original Barney show and actually would admit to enjoying him and friends like BJ the yellow protoceratops and Baby Bop the green triceratops, Mattel is hoping they’ll want to buy old school Barney toys and swag. Mattel’s television unit, which has also recently brought back its Monster High and Masters of the Universe franchises, is hoping to cash in once again on young and middle-aged adults yearning for the days of their childhood. “With our modern take on Barney, we hope to inspire the next generation to listen, care, and dream big,” Soulie added. “In creating the new series, it was important to us that we properly reflect the world that kids today live in so that the series can deliver meaningful lessons about navigating it,” said Fred Soulie, general manager of Mattel Television, in the news release. ![]() The company’s Mattel Studios unit is working with Nelvana, a studio owned by Canadian media company Corus Entertainment, to co-produce the new series. Mattel did say that the new franchise will include TV, film and Alphabet-owned YouTube content as well as music and a vast array of merchandising, including toys (of course), clothing and books. ![]()
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